Having trained in Germany, we appreciate the artistic freedom we have here in the US. Here creativity is embraced by a fervent core of consumers and we are happy to serve that audience with our experience in traditional methods, selection of choice, often imported ingredients, and the best processing that technology can offer us. We relish the opportunity to please both ourselves and our audience with our flavorful creations. We've invested more than our lives in this. Take a look at Victory Brewing Company's Beers.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.