When the Trinchero family bought the Sutter Home Winery in 1948, they had a vision, a passion, and apparently, an insight into consumer tastes. In the early 1970s, Sutter Home started a trend when the company created White Zinfandel, introducing a new, sweeter flavor profile. They changed the way Americans enjoyed wine by offering them high-quality varietals at an affordable price. By the 1980s and 1990s, Sutter Home became a household name and the second largest independent family-run winery in the United States.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.