H.P. Bulmer, otherwise known as Bulmers Cider, was founded in 1887 in Hereford, England by Percy Bulmer, the 20 year old son of the local rector at Credenhill, taking his mother's advice to make a career in food or drink, "because neither ever go out of fashion". Bulmers cider can be found worldwide and Strongbow is sold across Europe, Scandinavia, USA, Australasia and the Far East. The company is owned by Heineken.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.