This beer should be perceived as having low bitterness. it is a medium-bodied, malt-emphasized beer with malt character often balanced with low levels of yeast produced sulfur compounds (character). certain renditions of this beer style have a perceivable level of hop flavor (note: hop flavor does not imply hop bitterness) and character but it is essentially balanced with malt character to retain its style identity. malt character is sometimes bread-like yet always reminiscent of freshly and very lightly toasted malted barley. there should not be any caramel character. color is light straw to golden. fruity esters and diacetyl should not be perceived. there should be no chill haze.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.