Scotch ales are overwhelmingly malty and full-bodied. perception of hop bitterness is very low. hop flavor and aroma are very low or nonexistent. color ranges from deep copper to brown. the clean alcohol flavor balances the rich and dominant sweet maltiness in flavor and aroma. a caramel character is often a part of the profile. dark roasted malt flavors and aroma may be evident at low levels. if present, fruity esters are generally at low aromatic and flavor levels. low diacetyl levels are acceptable. chill haze is allowable at cold temperatures. though there is little evidence suggesting that traditionally made strong scotch ales exhibited peat smoke character, the current marketplace offers many scotch ales with peat or smoke character present at low to medium levels. thus a peaty/smoky character may be evident at low levels (ales with medium or higher smoke character would be considered a smoke flavored beer and considered in another category). scotch ales may be split into two subcategories: traditional (no smoke character) and peated (low level of peat smoke character).
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.