International pilseners are straw/golden in color and are well attenuated. this medium-bodied beer is often brewed with rice, corn, wheat, or other grain or sugar adjuncts making up part of the mash. hop bitterness is low to medium. hop flavor and aroma are low. residual malt sweetness is low--it does not predominate but may be perceived. fruity esters and diacetyl should not be perceived. very low levels of sweet corn-like dimethylsulfide (dms) character, if perceived, are acceptable. there should be no chill haze.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.