Irish-style red ales range from light red-amber-copper to light brown in color. these ales have a medium hop bitterness and flavor. they often don't have hop aroma. irish-style red ales have low to medium candy-like caramel malt sweetness and may have a balanced subtle degree of roast barley or roast malt character and complexity. irish-style red ales have a medium body. the style may have low levels of fruity-ester flavor and aroma. diacetyl should be absent or at very low levels. chill haze is allowable at cold temperatures. slight yeast haze is acceptable for bottle-conditioned products.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.