Beers in this category are reddish brown or copper colored. they are medium in body. the beer is characterized by malty aroma and slight malt sweetness. the malt aroma and flavor should have a notable degree of toasted and/or slightly roasted malt character. hop bitterness is clean and crisp. noble-type hop aromas and flavors should be low or mild. diacetyl, chill haze and ale-like fruity esters should not be perceived.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.