Smooth refreshing lager fermented and aged for five weeks at cold temperatures to yield its exceptionally smooth flavor.
This style has low malt (and adjunct) sweetness, is medium bodied, and should contain no or a low percentage (less than 25%) of adjuncts. color may be light straw to golden. alcohol content and bitterness may also be greater. hop aroma and flavor is low or negligible. light fruity esters are acceptable. chill haze and diacetyl should be absent. note: some beers marketed as "premium" (based on price) may not fit this definition.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.