The beer pours clean with a pale golden body and a white pillowing head. the first sip bursts with carbonation and there is a very balanced soft note of malt and hops.
A classic german pilsener is very light straw or golden in color and well hopped. perception of hop bitterness is medium to high. noble-type hop aroma and flavor are moderate and quite obvious. it is a well-attenuated, medium-light bodied beer, but a malty residual sweetness can be perceived in aroma and flavor. very low levels of sweet corn-like dimethylsulfide (dms) character are below most beer drinkers' taste thresholds and are usually not detectable except to the trained or sensitive palate. other fermentation or hop related sulfur compounds, when perceived at low levels, may be characteristic of this style. fruity esters and diacetyl should not be perceived. there should be no chill haze. its head should be dense and rich.
The number one reason is craft beer tastes better than the "beer water" that is mass produced and mass marketed by the big beer companies. Craft beer tastes better because craft brewers spend their time focusing the quality of their beer rather than focusing on their marketing campaigns and stock prices.
Oh yeah! Craft beers can pack a punch. Most craft beers range from 5-10% ABV, but some can reach 20%, 30%, and even 40% ABV.